Written narratives of four women managers in Mexico: gendered managerial identities

Abstract

Written narratives are useful devices for studying the process of identity construction. We analyzed the discursive constructions of four women managers in Mexico, in three business magazines. Strategies of fixing the women and valuing the feminine were enacted, as well as managerial and diversity discourses. These accounts are also co-produced between the magazines’ editors, the women and the audience.